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Industry News

How Randomisation Feels Different to Patients

Randomisation is a cornerstone of fair clinical research, but for many patients, it can feel confusing or unsettling. Understanding and addressing these feelings builds trust, confidence, and informed participation.

Keith Berelowitz4 min read
Industry News

Human Stories Live Behind Their Trial IDs

Every patient in a clinical trial carries more than a code. Understanding their story transforms engagement, strengthens trust, and improves outcomes.

Keith Berelowitz4 min read
Industry News

The 3 E’s Part 1: Engagement That Builds Trust

Explore how engagement builds patient trust in clinical trials by focusing on connection, communication, and support throughout the patient journey.

Keith Berelowitz4 min read
Industry News

The 3 E’s Part 2: Education That Fuels Participation

Explore how simple, clear patient education builds trust and supports participation in clinical trials by improving understanding and confidence.

Keith Berelowitz5 min read
Industry News

The 3 E’s Part 3: Empowerment That Strengthens Retention

Empowering patients in clinical trials builds trust, improves retention, and leads to better outcomes. Explore how giving patients a voice helps them stay engaged.

Keith Berelowitz5 min read
Industry News

The Hidden Clinical Trial Stigma Patients Carry Into Trials

Patients entering clinical trials often face stigma and judgement from their communities. Understanding and addressing this hidden weight can improve engagement, emotional safety, and trust in research.

Keith Berelowitz4 min read
Industry News

The Hidden Toll, Side Effects Beyond the Drug

Clinical trial side effects go beyond the drug. Discover how logistics, scheduling, and stress affect patients and what researchers can do to reduce dropout rates.

Keith Berelowitz5 min read
Industry News

Unreasonable Hospitality Inspires Self-Advocacy

Unreasonable hospitality in clinical trials builds trust and comfort. Learn how thoughtful experiences encourage patient self-advocacy and improve trial outcomes.

Keith Berelowitz5 min read
Industry News

The Myth of the Perfect Patient

Explores how fragmented systems and blame culture slow progress in clinical research, and why collaboration and shared responsibility are vital for sustainable innovation.

lewis@tickledchilli.co.uk4 min read
Industry News

Speaking to Patient Identity, Not Just Demographics

Explores how fragmented systems and blame culture slow progress in clinical research, and why collaboration and shared responsibility are vital for sustainable innovation.

lewis@tickledchilli.co.uk5 min read
Industry News

The Invisible Patients in Clinical Trials

Explores how fragmented systems and blame culture slow progress in clinical research, and why collaboration and shared responsibility are vital for sustainable innovation.

lewis@tickledchilli.co.uk4 min read
Industry News

Information Overload: The Hidden Barrier

Explores how fragmented systems and blame culture slow progress in clinical research, and why collaboration and shared responsibility are vital for sustainable innovation.

lewis@tickledchilli.co.uk5 min read
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